Shine+ has been recognised for its clean drinking water advocacy at the recently held World Beverage Innovation Awards at the Drinktec 2017 in Munich,
Germany.
The mental performance enhancing drink took home the top gong for Best Corporate Social Responsibility.
“It’s a real honour to be a part of this prestigious event, and an even greater one to win an award,” said CEO & co-founder of Shine+, Stephen Chapman.
“We feel incredibly lucky that all our hard work has been recognised and for such a vital cause. Over 780 million people in the world lack access to safe water and it was core in our vision to build a way we could also give back as well as help everyday Australians be at their best.”
The Sydney born startup was recognised for its partnership with ‘Water Is Life’. Both companies have provided a day of clean drinking to someone in need for every bottle of Shine+ sold. Currently, they have donated over 250,000 days of clean drinking water. They are on track to achieving their goal of selling one million bottles in their first year of operation, and aspires to further donate one million days of clean drinking water to people in need.
Shine+ was also a finalist in the ‘Best New Beverage Concept’ category, competing with big companies such as Pepsi and Diageo. The World Beverage Innovation Awards are designed to celebrate excellence and innovation across every category in the global beverage industry. The judging panel considered over 200 entries from over 33 countries in 25 categories.
The beverage company said they have led the way in a growing market of natural nootropics. Designed to increase alertness, clarity, concentration and memory, nootropics are clinically proven to improve cognitive function – becoming very popular in Silicon Valley and Ivy League Schools.
Shine+ contains natural ingredients such as Ginkgo Biloba, Green Tea Extract (with L-Theanine),
Turmeric and other ingredients known to support mental function such as Siberian Ginseng and
Vitamins B6 and B12.
With a ginger, lemon and turmeric flavour designed to stimulate the brain, unlike ‘energy drinks’
or other caffeinated beverages, shine+ contains a low amount of sugar and has no artificial
colours, flavours and sweeteners. Shine+ claims the drink helps people avoid having ‘caffeine crash’ and maintain a prolonged, clean focus instead.
Shine+ is available in over 500 stockists across Australia including Harris Farms, Zambreros, IGA and The Co-Op textbook stores.
