Australian Made Campaign rolls out

Australian Made productsConsumers will have an easier time choosing Australian produce products in supermarkets as new labels begin to roll out over the two year phase-in period.

The Government system has the Australian Made label with the Australian Grown kangaroo logo, including a bar chart and statement, showing the specific proportion of ingredients that are made from Australia.

Most Aussies prefers locally made products in supermarkets, according to the The Australian Made Campaign’s (AMCL) latest research from Colmar Brunton.

“The finding that an ‘Australian made’ claim ranks second behind price factors in the information shoppers are looking for clearly establishes that they want to know where their food is coming from and where their products are made. Primarily they want to buy Australian made and Australian grown,” said AMCL chief executive Ian Harrison.

“The Australian Made, Australian Grown logo provides that immediate connection and gives Australian consumers confidence and trust that what they are buying is in fact from Australia.”

There were recent changes implemented in the country in terms of food labels, with the country of origin marking each produce that were locally produced. It made it easier for consumers to source out the products they prefer and it also helped them know much of the food they buy are from Australia.

“Shoppers buying local products and produce will continue to enjoy great quality while giving opportunities to Australian manufacturers and farmers,” Harrison said.


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