Hunt and Brew has rolled out a new addition to supermarket shelves with a national launch of its Extra Protein Milk 1L, now available in Coles stores across Australia.
The brand describes the product as the highest-protein dairy milk currently on the market, with 16 grams of dairy protein per 250ml serve, 80 per cent higher than standard milk offerings.
“Recognising a distinct opportunity to innovate within the traditional dairy milk category, we developed our new premium high-protein milk to meet the growing consumer demand for convenient, clean, and natural ways to boost protein intake,” said Jake Calabrese, senior brand manager at Hunt and Brew.
Sourced from pristine farms in the Margaret River and surrounding Southwest region of Western Australia, the milk works perfectly in coffee and tea, and can also serve as an ideal high-protein base for breakfast cereals and smoothies.
Targeting millennials and Gen Z, the launch is part of a broader push by Hunt and Brew to reclaim relevance in the dairy space.
“Hunt And Brew is here to do dairy better,” Calabrese added. “We’re aiming to attract younger, health-focused millennials and Gen Z back to the dairy milk category.”
