Bulla Dairy Foods and Hoyts Cinemas have joined forces to deliver a cinema treat to households across Australia, launching Bulla Hoyts Choc Tops exclusively at Coles supermarkets.
Available from July 16 to September 30, the limited-edition four-packs will be sold at select Coles stores in two flavours: Vanilla and Salted Caramel.
Each snack-sized pack includes a bonus $12 Hoyts movie ticket voucher, valid until July 30, 2026, aiming to offer a taste of the cinema at home, and an incentive to return to the big screen.
Hoyts GM of food & beverage and retail, Michael King, said the Choc Top is a staple of the movie-going experience, with millions sold at Hoyts cinemas each year.
“We know the pairing of a movie and a Bulla Choc Top is a favourite for our guests. While nothing beats biting into a Bulla Choc Top at the cinema, we’re excited to give people a taste of the Hoyts experience at home,” said Michael King.
The launch follows Bulla’s recent collaboration with Hershey’s earlier this year, which saw the release of two new one-litre ice cream flavours.
