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Unilever to acquire Mãe Terra

Mae Terra UnileverUnilever has announced its new deal of acquiring the Brazilian natural and organic food business, Mãe Terra.

“We are excited about this acquisition. Mãe Terra has a great following in Brazil and strengthens our food portfolio, allowing us to accelerate our expansion in the high-growth naturals and organic segment,” said Fernando Fernandez, president of Unilever Brazil.

“With Unilever’s expertise and distribution channels, we can both grow and scale Mãe Terra, helping to realise its mission of bringing healthy and nutritious food to even more people. This is perfectly aligned to Unilever’s commitment to sustainable nutrition and to provide consumers with food that tastes good, does good and doesn’t cost the Earth.”

The Brazilian healthy food company has been creating organic and nutritious food products since 1979. Mãe Terra manufactures organic cereals, cookies, snacks and culinary products. It represents the Brazilian market worth more than €8 billion, with more than 30 per cent growth per year, according to Euromonitor.

“Unilever understands how preserving our purpose-driven culture is critical to the growth of our business and the popularity of our foods. It is uniquely placed to help us accelerate our mission to bring natural and organic food to more people in Brazil,” said Alexandre Borges, CEO of Mãe Terra.

Borges will be the general manager of the Brazilian organic food company after the transition. Mãe Terra has a strong brand equity and a clear purpose of making nutritious food accessible to all, which adheres with Unilever’s sustainable nutrition strategy. Brazil is the fifth largest market in the world for healthy food and beverages, with 79 per cent of consumers prioritising health and nutrition.

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