Deliveroo and Messina have created an extension of their ongoing partnership with the The Infinity Field. An immersive and moo-vable pop up will be held at the Southbank Promenade, Melbourne on Saturday, 11 November from 12pm to 7pm.
The interactive infinity mirrored cube will be erected at Southbank Promenade alongside a bespoke milk bar station. The milk bar station will host samples of Messina Milk, a brand new product that will only be available on this day.
“Working alongside Messina has given us a unique opportunity to create memorable moments for consumers in a new and innovative way. It’s not always about the food but more so about the holistic experience,” said Deliveroo country manager Levi Aron.
Consumers can enter The Infinity Field, a whimsical world where milk bottle dandelions reflect into an endless field. They will be able to try Messina Milk flavours including salted caramel, strawberry, chocolate, malted vanilla and iced coffee. Consumers can add their choice of milk flavours to the custom printed, old school milk bottles. Only 1,000 lucky Deliveroo and Messina fans will be able to experience the pop up and try Messina Milk in Melbourne.
“Deliveroo has provided the stage for us to showcase the very first taste of Messina milk, our own milk, which we will soon be using to make our gelato,” said Messina co-owner, Declan Lee.
Messina Milk is made from scratch using raw ingredients, including fresh milk – there are no pastes or gels in sight. The ice-cream company recently purchased Erindale Farm in Country Victoria. The farm is almost ready to start supplying Messina with milk for their gelato, but before this, they have produced a special batch exclusively for the event.