Whole Earth Sweetener launches in Australia

Whole EarthNew sweetener brand, Whole Earth Sweetener Co. has launched in Australia with a range of four new products, made with natural sweetness extracted from stevia leaves, offering high quality, low calorie alternatives to sugar.

The new brand, a subsidiary of Merisant Co., manufactures natural sweetener products crafted and blended from non‐GMO ingredients.

“We are excited to be launching Whole Earth into Australia. We know Australians are actively looking for ways in which they can reduce their sugar intake, and Whole Earth Sweeteners are a great tasting, natural sugar substitute,” said Kylie Drumond, Whole Earth brand manager ANZ.

“We were conscious to develop a range to suit a variety of consumer wants and needs and the versatility of the product range means they can be easily incorporated into daily life, including home baking or a morning coffee.”

The range includes Sugar Free ‐ Low Calories and 50% Less Calories than sugar options. The 50% Less Calories product range has been developed to appeal to consumers looking to cut down on their sugar consumption but are not yet ready to move to a 100 per cent sugar free option. It’s a blend of raw cane sugar and stevia and are available in Whole Earth’s Baking Blend and Raw Cane 50 products. This range is perfect for budding bakers wanting to create delicious treats while looking to reduce their sugar intake and a low calorie option.

Whole Earth Sweetener products are available now nationwide at Coles and Woolworths stores.

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