This week in FMCG
It’s been an interesting week in the FMCG sector this last week. A chocolate old time favourite came back from the past; Discount grocer geared up as competition heats up and hommus isn’t going anywhere despite the global chickpea shortage.
Cadbury Caramilk reemerged in Australia
Chocolate giant Cadbury Caramilk has returned to the Land Down Under as it made a brief appearance on supermarket shelves last week but has disappeared again this week.
Paul Chatfield, associate director of Everyday Chocolate, told Inside FMCG due to the demand from Aussie consumers, they’ve decided to bring back a limited quantity of Cadbury Caramilk in supermarkets. Woolworths spokesperson also said they jumped at the chance to get hold of stock for their customers.
Cadbury Caramilk teased consumers prompting them to create an online petition at Change.org to bring it back to local supermarkets. The chocolate block was also trending on Facebook and Twitter. Looks like consumers will have to wait and see if the chocolate giant will give in to their demands.
Aldi to expand further amidst tougher competition
Discount grocer Aldi announced its plan to expand further in Australia with new stores and renovation. The move comes as the country’s grocery sector competition heats up. Faced with local giants Coles and Woolworths, Aldi will open 32 stores this year and refresh 40 more. It also comes as the news of expansion of its international competitor hypermarket chain Kaufland comes into play. Aldi’s spokesperson said they need to continue expanding their product ranges for their customers and their national store refurbishment program paved way to accommodate categories and improve in-store experience.
Hommus is here to stay
Aussies can breathe a sigh of relief as hommus company Obela’s general manager Chris Elliott told Inside FMCG in an exclusive interview that the popular dip is here to stay. The news comes as UK is currently experiencing supermarkets lack of Hommus supply from their shelves because of the global chickpea shortage. Obela boss said they worked with local farmers to ensure supply and a sustainable price with contracts covering 2018.
That’s it for now in FMCG news, until next week. Have a good weekend!