Big stories has come up this week in the FMCG sector in Australia. Soft drinks giant has gone into an unexpected route with cosmetics; Supermarket giant’s pokies issue is still ongoing and Nestle competed with A2 milk.
Coca-Cola ventured into makeup
Soft drinks giant Coca-Cola has made a surprising move as it partnered with Korean makeup brand The Face Shop recently and created new unique cosmetics range.
It offered a wide selection of makeup with cushion compact, powder pact, five cream lip tints, five lipsticks, three gel lip tints and an eyeshadow palette – all in Coca-Cola pattern packages and even smells like the soft drinks. We’ll need to fly to get our hands on these new products.