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This week in FMCG

Coke in CanBig stories has come up this week in the FMCG sector in Australia. Soft drinks giant has gone into an unexpected route with cosmetics; Supermarket giant’s pokies issue is still ongoing and Nestle competed with A2 milk.

Coca-Cola ventured into makeup 

Soft drinks giant Coca-Cola has made a surprising move as it partnered with Korean makeup brand The Face Shop recently and created new unique cosmetics range.

It offered a wide selection of makeup with cushion compact, powder pact, five cream lip tints, five lipsticks, three gel lip tints and an eyeshadow palette – all in Coca-Cola pattern packages and even smells like the soft drinks. We’ll need to fly to get our hands on these new products.

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