soft drinks Archives - Inside FMCG
Beverage bottler slashes advertising spend, defers non-critical projects and implements recruitment freeze to cut costs.
The beverage bottler says an escalation of government measures has had a ‘myriad of consequences’ for the business.
Customers take to smaller-sized cans and no sugar drinks prompting an upbeat forecast for the soft drinks giant.
Coca-Cola credits no sugar drinks and iced coffees for driving strong results.
Health campaigners called on the company to stop handing out free sugary drinks.
“Peel, Pop and Shake” innovation for iced coffee drinkers.
Soft drinks giant creates fruity flavour without the sugar.
Soft drinks giant’s latest acquisition is part of the “Performance with Purpose” program.
Soft drinks giant selected as the beverage provider for the hotel’s international legacy brands.
The soft drinks giant plans to increase its ownership stake in the future.