Forbidden Foods strikes deal with Woolies

Brekky Rice PuddingForbidden Foods has struck a deal with supermarket giant Woolworths as it released its second flavour of ‘Brekky Rice’ range – black rice, honey and cinnamon pudding.

The Aussie food company said Woolworths will stock both flavours of the Brekky Rice in 800 stores around the country from May onwards. The new flavour came after its launch last year.

Forbidden Foods co-founder Jarrod Milani said the feedback for the new range of products has been positive.

“We released Brekky Rice through the independent channel and a lot of people loved it, so a national roll out in Woolworths is an exciting step to get the product in more hands. Creating a new flavour was always on the cards; if you eat the same thing everyday it’s time for a change!” Milani said.

Forbidden Foods said it comes in a convenient individual microwavable pouch. Brekky Rice is a healthy breakfast rice product that is NASAA organic certified, dairy free, gluten free and used their signature black rice. The first Brekky Rice to launch was a black rice and coconut pudding, with both flavours ready to eat in as little as 45 seconds.

The new Brekky Rice flavour will retail for $3.50 each on Woolworths Health Food aisle shelves and will also be available to purchase through Forbidden Food’s website


Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

FMCG Products



View details

Latest Poll

Is it too early to introduce the Christmas range in supermarkets?

FREE NEWS BRIEFS Get breaking news delivered