Cigarette and tobacco manufacturer Philip Morris International (PMI) yesterday took bold action calling out media communities to embrace their commitment to a smoke-free world.
Speaking from The Cannes Festival of Creativity, PMI senior vice-president of communications Marian Salzman asked the creative community to help raise awareness of the potential of science, technology and innovation for those who smoke and the people around them.
PMI’s COO Jacek Olczak backed Salzman’s call.
“People who smoke deserve information about better alternatives. The media industry can play an important role in making this happen, including by championing this initiative,” he said.
“We want a world where all people who would otherwise continue to smoke instead switch to less harmful alternatives. We started with a bold statement in Cannes: we are looking to create a world where all these smokers switch to better alternatives. Now it’s time to make sure people know we are serious. And now, we are following up with concrete actions.”