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Coles launches ‘Little Shop’ of Aussie favourites

Coles Little ShopSupermarket giant Coles has today launched something different for its consumers with new miniature collectables of some of Australia’s all time favourites.

Aussies can now get these mini groceries at Coles’ Little Shop for every $30 spent at the checkout.

It features 30 miniature replicas of Australian products including Vegemite, Nutella, Weet-Bix and Tim Tams.

Coles chief operating officer Greg Davis, said Little Shop was created for fun for the supermarket giant’s customers.

“We know our customers love collectables, so we have worked with our suppliers to launch a fun new collectable campaign in our supermarkets across Australia,” he said. “Little Shop features 30 iconic household brands – including Vegemite, Nutella and Weet-Bix – shrunk down into a miniature replica for customers to collect and swap.”

Coles said consumers will be able to also win a $100 gift card if customers receive the miniature Coles Big Red Hand. The new supermarket offering also includes collector cases, miniature shopping baskets, trolleys and a miniature shopfront.

The Australian grocer will hold a Swap Day at selected stores across the country to help customers add to their collection.

Little Shop runs from 18 July until 28 August.

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