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The new Vegemite Kids has 50 per cent less salt. Is that ‘un‑Australian’?
Some have called it “un-Australian”, said it would make kids less resilient, and called for Vegemite to be left alone.
Bega launches low-salt Vegemite for kids
The spread rollout marks the brand's most significant product introduction since the release of its squeezy format in 20...
Vegemite launches Gout Gout limited-edition collector’s jar
The partnership highlights the athlete's personal morning routine.
Bega launches Cream Cheese with Vegemite flavour
Bega Cream Cheese with Vegemite will be available at Woolworths stores nationwide starting January 15.
Vegemite collaborates with Mambo to commemorate 100th anniversary
Vegemite and Mambo tapped local artists Nathan Sheenan and Rachael Hastings to create exclusive artwork for the collecti...
Vegemite celebrates 100 years with a miniature fine silver collectible
Dr Cyril Percy Callister, an Australian chemist and food technologist, developed Vegemite in 1922.
Vegemite unveils retro labels to mark its Centennial
The range includes three limited-edition jars, each paying “homage” to a label design that debuted during its 100-year h...
How Vegemite the wartime spread became a 100-year-old icon
Vegemite first hit Australian supermarket shelves in 1923, but it took a while to find its feet.
Vegemite debuts fine silver mini replica jar range
Jess Hoare, marketing manager for Vegemite at Bega Group, said the mini replicas are a “once-in-a-lifetime release” to c...
McCain, Vegemite team up for new snack range
Designed for after-school snacking, the mini pizzas take just five minutes to prepare in an air fryer or 70 seconds in a...
Vegemite twist for Coles’ Hot Roast Chickens
Coles describes its “Aussie" flavour product as “a match made in culinary heaven”.
Vegemite releases merch for summer festivals
The capsule follows the success of the spread's "Ugly Christmas Jumper".
Mitey Makeover: Vegemite launches range with QR scannable labels
The initiative hopes to encourage more Aussies to cook meals using the iconic spread
Rafferty’s Garden introduces Vegemite bread sticks for toddlers
The snack contains vitamin B and prebiotics and is suitable for children 12 months or over.
Vegemite launches into tech sector with Casetify partnership
“We’re thrilled to collaborate with an Australian pantry staple like Vegemite, inviting fans to spread creativity howeve...
Vegemite’s ‘ugly sweater’ might not suit every taste
What better way to pay homage to our beloved Vegemite, than to wear it proudly?, asks Bega.
Vegemite celebrates diversity with billboards, recipe promotion
As part of the campaign, Vegemite has unveiled giant billboards featuring ‘Tastes like Australia’ headline translated in...
Spreads growth, restructuring boost Bega’s bottom line
Sales were impacted by decreased milk volumes due to ongoing competition, a reduction in global commodity prices and the...
Vegemite launches branded sneakers with Volley
The collection features the Australian spread’s signature colours and branding.
Marmite shortage blamed on low supply of yeast
As a temporary measure Marmite has stopped production of all sizes apart from its 250g size jar.
