Weet Bix Archives - Inside FMCG

The top news that made headlines this week.

Sanitarium’s iconic breakfast staple releases birthday packs and personalised bowls.

Over 100 boxes of Weetabix held in customs will be destroyed as per Justice David Gendall’s decision.

Supermarket giant shrinks popular groceries.

Food company awaits results of the investigation by Cricket Australia.

Breakfast giant’s research investment pays off with regulator agreeing to bend the rules.

Annual campaign delivers a phenomenal 13 million serves of food.

Breakfast cereal maker partners with healthy lifestyle advocates in new range launch.

Sanitarium creates new breakfast biscuit for Aussies on the go.

Sanitarium becomes one of the first companies to back voluntary Health Star Rating labelling system.