Weet Bix Archives - Inside FMCG

This week in FMCG

The top news that made headlines this week.

Weet-Bix marks 90 years at Aussie breakfast tables

Sanitarium’s iconic breakfast staple releases birthday packs and personalised bowls.

NZ judge rules in favour of Sanitarium in Weetabix debacle

Over 100 boxes of Weetabix held in customs will be destroyed as per Justice David Gendall’s decision.

Coles launches ‘Little Shop’ of Aussie favourites

Supermarket giant shrinks popular groceries.

Smith disappears from Weet-Bix website

Food company awaits results of the investigation by Cricket Australia.

Sanitarium secures special approval for new product

Breakfast giant’s research investment pays off with regulator agreeing to bend the rules.

Foodbank’s record-breaking Food Fight

Annual campaign delivers a phenomenal 13 million serves of food.

Sanitarium launches new Weet-Bix Blends

Breakfast cereal maker partners with healthy lifestyle advocates in new range launch.

Sanitarium expands breakfast range

Sanitarium creates new breakfast biscuit for Aussies on the go.

Sanitarium adopts health star rating labelling

Sanitarium becomes one of the first companies to back voluntary Health Star Rating labelling system.