Coke said in a statement it combines the classic Coca-Cola taste consumers are already accustomed to but with an added hint of orange flavour.
Orange ranks in the top five most popular fruits in Australia, according to Coke.
“Following the success of the Coca-Cola Raspberry launch this summer, we’re thrilled to launch Coca-Cola Orange No Sugar and offer Coke fans a new fruity twist. The hint of orange flavour offers a wintery, citrusy note to palates during the cooler months this year – one that complements our existing range of fun and innovative flavours,” said Lucie Austin, marketing director at Coca-Cola Australia.
“We’ve seen just how much Australians have been enjoying our recent limited-edition flavours and we remain committed to delivering innovative flavour combinations and great tasting choices to our consumers nationwide.”
The flavour is a new addition to the beverage product range, including Coca-Cola Raspberry, Coca-Cola Plus Coffee No Sugar and Coca-Cola Ginger.
The new product is targeted towards the young adult market and the campaign will feature social media influencers including Instagram Melbourne artist Chilli Philly; illustrator Mark Conlan; novice baker BakedByAndres and blogger PaulPayaSalad.
Coca-Cola Orange No Sugar will be available in all major and independent retailers across the country in a range of different pack formats and sizes.