Today, Woolworths becomes the first major supermarket in the country to offer customers a check-out free shopping experience, with the launch of its Scan&Go trial in Double Bay.
Rewards members in the Sydney suburb will be able to scan items using the Woolworths Scan&Go app as they shop and make payment through the app before tapping off at a dedicated station.
The app has been developed in-house by the WooliesX digital team in close collaboration with supermarket operations.
The trial will provide valuable feedback from customers and team members about this new style of shopping as well as how it performs in a busy supermarket environment.
While there are no plans as yet to roll out the service beyond the trial, Woolworths Group Head of Payments Paul Monnington said in a statement to Inside FMCG that they will discuss next steps when the trial ends.
“We believe smartphone technology and mobile payments have the potential to transform the shopping experience for our customers in the future.
This trial is not only about testing new technology, it’s also about seeing how our customers and teams respond to a completely new style of shopping.
We have no doubt we’ll learn a lot during the course of the trial and we look forward to assessing future options after it finishes,” Monnington said.
The trial store in Double Bay will continue to offer self-serve check-outs and manned registers.
Anyone wishing to participate in the Scan&Go trial must be a Woolworths Rewards member and will be required to upload a credit or debit card to the app before shopping.