Twisties embrace the curves in new campaign
Australia’s much loved snack Twisties is celebrating its unusual shapes with a collection of artworks featuring Twisties lookalikes.
Twisties resembling everything from people to animals and objects, have been carefully selected for the Twisties Museum and now the snack brand is asking consumers to get involved.
Olivia Sutherland, Marketing Director ANZ, Snacks PepsiCo said, “We know how easy it is to mindlessly make your way through a packet of Twisties without a second thought so we wanted to encourage Aussies to dig a little deeper and consider what each delicious puffed snack resembles before popping it in their mouths.”
“We are asking Aussies to feed their imagination and help us hunt for the best Twistie look alike to join the likes of our cat and dolphin in the specially curated Twisties art gallery.”
Twisties fans that spot a lookalike shape can snap a picture of it and submit to the Twisties Museum site for review.
The competition will commence on October 12th, where each week Twisties will be giving away a $500 weekly prize and everyone who submits a Twistie look alike will go into the draw to win $100,000 and the opportunity to attend the Sydney gala event.