Amanda Banfield has also been promoted, taking up the role as president for Australia, New Zealand and Japan, from January 1, 2019. Banfield has been the area vice president of Australia, New Zealand and Japan for the last two years.
The appointments come after the FMCG company unveiled a new long-term strategy and increased local investment which will see the company adopting a local-first commercial focus.
The company behind iconic brands such as Cadbury Dairy Milk, The Natural Confectionery Company and Oreo recently revealed its ‘Snacking Made Right’ initiative, a promise to offer consumers “the right snack, for the right moment, made the right way”.
“Consumers are at the centre of everything we do and we will be offering a broad range of delicious, high-quality snacks to satisfy every consumer occasion, with more sustainably sourced ingredients that consumers feel good about. To enable us to strengthen our local focus and make decisions closest to our consumers, I am thrilled to be announcing Nigel in this newly created leadership role, ”Amanda Banfield, president Australia, New Zealand and Japan said.
Parsons has over 25 years of FMCG experience under his belt and has worked in countries across the globe from Africa to the United Kingdom, to Asia and the Middle East.
“I am honoured to be taking on this role and accelerating consumer-centric local growth by driving operational excellence and building a winning growth culture. Over 90 per cent of our products sold in Australia are made here and we have a tremendous footprint across our five manufacturing sites, throughout our supply chain and with our 2,000 people, and I look forward to leading the local team,” Parsons said.