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Frucor Suntory rolls out LoveBite soft drinks

LoveBiteAustralian drinks company Frucor Suntory has launched the new LoveBite soda.

It was concocted to offer the perfect match with sumptuous burgers just in time for BBQ season. The company said it wanted to elevate everyday eating occasions with multi-dimensional matched flavours.

“As our appetite for non-alcoholic beverages grows, LoveBite was created for those who want to get the most out of their meals, whether it’s a simple toasted sandwich or gourmet burger,” Frucor Suntory senior innovation manager Sam Guernier said.

“We worked closely with chefs to create the range, making sure it was a refreshing, delicious, palate cleansing drink that elevates everyday meals to an experience worth talking about and sharing. Burgers are the ultimate cheat meal and we wanted to enhance this experience with a drink that means every bite tastes like the first, making it an indulgent taste-fest to be savoured.”

LoveBite is available in three new flavours including Blood Orange, Lime & Bitters; Lemon, Passionfruit & Mint and Watermelon & Mandarin. The soft drinks range contains no artificial flavours or preservatives and has approximately no half the amount of sugar compared to mainstream soft drinks.

Chef Adam Moore said LoveBite aims to push the boundaries in the non-alcoholic beverages sector by bringing ‘foodie’ values to daily meals.

“No other soda in Australia has been made by chefs. We’ve crafted the LoveBite range to feature multi-dimensional flavour profiles that complement specific protein types and refresh the palate when eating greasy foods like burgers,” said chef Moore.

“Light carbonation cleanses the palate when eating a rich dish. This refreshes your mouth allowing each mouthful the chance to re-taste the flavours again. Current sodas on the market leave a fuzzy heavy sugar feel in your mouth and can completely take away the flavour of the food. LoveBite was designed to hero the food and rather than take away from any of the delicious flavours, instead enhances them.”

LoveBite is available at burger cafes and restaurants in Sydney and Melbourne. It is available also at gourmet eateries in metro areas and plans to stock in retail outlets in the near future.

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