2018 has been a tough year for retailers and 2019 doesn’t look to be much easier – but what about the brands supplying these retailers? Not only are brands jostling for consumer attention, they also have to work extremely hard to get the buy-in from the buyer in the first place. And nowhere is this more challenging than in the FMCG sector where increasing competition is ripe. So how can brands ensure they maintain their on-shelf presence? Start at the beginning From the early development
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