Mexican beer brand Corona is taking steps to reduce marine plastic pollution with the introduction of plastic-free six pack rings.
The eco-friendly packaging, which will be trialed in select markets, is part of the brand’s commitment to be an industry leader in sustainable packaging solutions.
The plastic-free rings are made from plant-based biodegradable fibers, with a mix of by-product waste and compostable materials. If left in the environment, they break down into organic material that is not harmful to wildlife.
The industry standard plastic rings are made from a photodegradable form of polyethylene that just shrinks down if not recycled.
While most plastic rings are recyclable, the majority of all plastic ever created hasn’t been recycled, leading brands like Corona to pursue other options entirely.
Earlier this year, Carlsberg introduced a Snap Pack that glues cans together in place of the typical plastic rings. Carlsberg said it will reduce the amount of plastic used in traditional multi-packs by up to 76 per cent.
Corona will pilot the rings in the brand’s homeland of Mexico at the beginning of the year, with plans to test in the United Kingdom later next year.
Corona is working with Parley for the Oceans to help protect the world’s oceans and beaches from marine plastic pollution, with a commitment to protect 100 islands by 2020. Corona has adopted Parley’s A.I.R. strategy to not only “avoid” and “intercept” plastic as much as possible, but also to help “redesign” solutions that use the material.
“The beach is an important part of Corona’s DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating,” said Evan Ellman, Corona Better World Director. “We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good.”
Since the partnership launched in 2017, Corona and Parley have conducted over three hundred clean-ups in over 15 countries, including the Maldives, Mexico and Australia. Volunteers have collected more than three million pounds of plastic waste since the project began.