The Snap Pack replaces the typical plastic wrapping that encases Carlsberg’s six packs, with a pioneering technology that glues its cans together. Carlsberg said it will reduce the amount of plastic used in traditional multi-packs by up to 76 per cent.
“It’s an important day for Carlsberg. We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change. We always strive to improve and today’s launch clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow. Carlsberg’s Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact,” Cees ’t Hart, CEO Carlsberg Group, said.
Carlsberg also switched to Cradle-to-Cradle Certified silver inks on its bottle labels. It added a new coating on refillable glass bottles to extend their lifespan and also has new caps which remove oxygen to make the beer taste fresher for a longer period of time.
The innovations are part of Carlsberg Group’s sustainability program, Together Towards ZERO, which includes ambitions of a zero carbon footprint and wastewater. The liquor giant will first apply these sustainable innovations on its flagship Carlsberg brand. The beer company targets to reduce plastic waste globally by more than 1200 tonnes yearly.
”Our wildlife is drowning in plastic – and the problem is unfortunately growing considerably. We therefore need to act now. We need less plastic to end up in nature. That is why we consider it huge progress that Carlsberg is now launching solutions that significantly reduce the amount of plastic in its packaging. With these new solutions, Carlsberg has taken the first big steps on the journey towards a more clean and green future,” Bo Øksnebjerg, secretary general of WWF Denmark, said.
Carlsberg also partnered with Plastic Change, a Danish environmental organisation, in addition to its long-standing dialogue with the WWF on sustainable issues and their impact on both the environment and the world’s natural resources.
The liquor giant unveiled its version of Copenhagen’s Little Mermaid statue during the launching of Snap Pack. It is held together by the beer cans with glue just like the Snap Pack cans. The three metres high installation features a rising tide of 137 kilograms of plastic – depicting the amount of plastic that the liquor company will be eliminating every hour.