Baby Bellies Organic Banana Rusks and Baby Bellies Organic Carrot Rusks are made from chickpea, quinoa and buckwheat and are particularly suitable for babies that are teething. Little Bellies also introduced Organic Sultanas with no added sulphites.
“From the very beginning, our brand philosophy has focused on offering families easily accessible healthier food options,” said Little Bellies founder and managing director Clive Sher. “Now we’re starting to evolve our brand beyond great products to reflect our position on parents and kids doing what’s natural. Play is one thing that kids all do naturally. Give kids foods that they can easily pick up so they can practice their motor skills, and shapes that they can explore. Playing with food can help children develop a more relaxed and positive association with food. A healthy attitude to play through movement can develop healthy habits later in life.”
Little Bellies snacks’ shapes, textures and flavours become more complex through the brand’s stages – from Baby Bellies’ Tasty Textures (7+ months) and More to Explore (10+ months) to Littles Bellies’ Toddlers in Training (12+ months). The range caters to development milestones by nurturing a child’s palate, pincer grasp and other basic motor skills.
“One of the key snacking considerations for parents is self-feeding and the importance of safety around ingestion and nurturing the palate,” said Sher. “Pick foods that are shaped and sized for tiny fingers, soft to ingest, dissolves easily and mild in flavour so taste buds can evolve naturally.”
The brand has also undergone a packaging redesign featuring three characters differentiated by size. The Little Bellies, Mighty Bellies and newly-branded Baby Bellies products help parents navigate different developmental stages.
Baby Bellies organic foods with no added sugar or salt cater for 0 to 1-year-olds; Little Bellies organic foods are suitable for 1 to 3-year-olds and Mighty Bellies better-for-you foods is for ages 3+.