The supermarket will be donating five cents from each sanitary item sold, to help women living below the poverty line who cannot afford to buy sanitary products.
The items included in the action are sanitary pads, tampons, liners or period briefs. The donations will be used to install and maintain the charity’s first ‘Pink Box Dignity Vending Machines’, which dispense free period packs.
“At Woolworths we have worked closely with hunger relief agencies for many years to support their efforts to feed those in need across Australia,” Woolworths Supermarkets managing director, Claire Peters said. “Through this work we have seen first hand that that its more than just food that many are going without, with sanitary items in high demand.”
“Our partnership with Share the Dignity will provide further tangible relief to disadvantaged women and girls in the communities in which we operate, in a commitment that is expected to provide the charity with as much as one million dollars over the coming year.
Share the Dignity is a local charity that was established in 2015 to support women and girls who are homeless as well as those who experience domestic abuse.
“So many women, every month, have to forfeit sanitary products because they cannot afford them. Many mothers have to choose between buying tampons and feeding their children. Girls miss out on school simply because families cannot afford to buy the basic of necessities. With an average of four to five period days a month, we estimate that disadvantaged girls are missing out on 400 days of schools, which is simply unacceptable,” Share the Dignity founder, Rochelle Courtenay said.
“Our partnership with Woolworths means that with these funds, we can install up to 100 ‘Dignity Vending Machines’ in schools and disadvantaged communities over the next year, along with supporting other vital projects, to help ease that burden.”
There are currently 100 ‘Pink Box Dignity Vending Machines’ installed in Australia, and this number is expected to double by the end of 2019.