Li Xiao, who takes up the role next month, will be based in Shanghai and will report directly to a2 Milk’s Asia Pacific chief executive, Peter Nathan. Xiao has experience working for multinational companies in China including Mars, Nike, Burger King and Wanda Group.
“We are delighted to have such an entrepreneurial and accomplished executive joining The a2 Milk Company team. Li Xiao brings with him a deep and long track record of excellent business results achieved by finding innovative pathways to building businesses across multiple consumer categories in China. He will be a great addition to the team and a strong fit with our unique culture as a company,” Jayne Hrdlicka, a2 Milk managing director and CEO, said in a statement to the ASX.
Xiao will handle business opportunities in the Chinese market and will sit on the company’s senior leadership team.
“Li Xiao will be responsible for maximising the significant opportunities that the China market presents for the company, with an initial focus on delivering against the Company’s existing well-developed strategy and preparing for future growth opportunities across Greater China,” the company said.
The dairy giant said Xiao was chosen for his strong track record of agility and flexibility in adapting to different organisational cultures and high growth environments.