Australian health and wellness company OMG Group’s November results were its strongest yet, with $720,000 in sales beating its previous one-month revenue record by 20 per cent.
November’s sales were up 40 per cent on the previous year, something that OMG Group has attributed to growth across physical distribution networks and e-commerce channels. The brand’s portfolio includes Blue Dinosaur and Oat Milk Goodness.
Sales for the financial year, ending on June 30, reached $2.65 million, a 68 per cent increase on the same point in the previous year.
Black Friday saw Blue Dinosaur’s sales surpass $318000, the brand’s second-highest e-commerce total in history – and a 56 per cent year-on-year increase.
The group expects positive momentum to continue through the Christmas period following its ‘Summer of Cricket’ marketing campaign, which OMG hopes has given it a “unique opportunity” to capitalise on its market position.
After experiencing growth in sales across Woolworths stores, OMG is exploring opportunities to expand its brick-and-mortar stocking arrangements across Australia’s petrol and convenience stores.
“To confirm another record monthly sales result – following on from the previous record high in June this year – ahead of what’s shaping up as a high-demand summer period is a testament to the strength of our multi-channel brand portfolio,” OMG Group CEO, Alex Aleksic, said.
“Alongside our growing momentum with major Australian retail partners, we now have an e-commerce business that is driving over $2 million of annual turnover and remains on a consistent growth trajectory.”
