FMCG giant Nestlé announced its biggest innovation in the meat-free market with a new ‘cook from raw’ plant-based burger in Europe and the US.
The new Garden Gourmet Incredible Burger is set to launch in Europe this month, with Austria, Belgium, Denmark, Finland, Germany, The Netherlands, Norway and Sweden being the first to try the new product.
“These new burgers don’t compromise on flavour, texture and cooking experience. They underline Nestlé’s increased focus on tasty, authentic plant-based food. We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets,” said Wayne England, the head of Nestlé’s food business.
The Garden Gourmet Incredible Burger is 100 per cent plant-based, with natural protein from soy and wheat. It has natural plant extracts – beetroot, carrot, and bell pepper – recreating the look of a real beef burger. The new product will be sold in the supermarket’s chilled or frozen aisle, in addition to Garden Gourmet’s existing product ranges.
While in the US, Nestlé will also roll out a cook from raw plant-based burger called the Sweet Earth brand, customised for the American consumer. The new burger will be sold fresh as it adds to the Sweet Earth’s existing veggie-centric burgers in supermarkets.
Nestlé believes that most plant-based meat alternatives “often do not live up to their expectations.” The FMCG giant said that even meat lovers will enjoy this veggie burger.
“We’re proud of our ability to make healthy and sustainable food accessible to everyone through our trusted brands. This includes plant-based food products under our Garden Gourmet range in Europe and the Sweet Earth brand in the US,” concluded England.
Nestlé collaborated with culinary chefs, alternative protein researchers and local food experts to create the Garden Gourmet and Sweet Earth burger brands.
