Battle of the giants: Are consumers the real casualties?

In recent weeks, some of Australia’s favourite pet food brands like Whiskas, Pedigree, My Dog and Dine vanished from shelves around the country. Then more recently, Uncle Toby’s cereals disappeared from some Woolworths stores. It would appear the supermarkets’ drive to increase private label ranges, while pursuing an ongoing price war, which has led to food price deflation, has finally irritated the big brands so much that they have finally run out of options and begun to withhol