The food companies launched a campaign praising the iconic ketchup brand with billboards at the Sydney Airport and Melbourne’s Young and Jackson site.
“It is not just the love and loyalty our consumers have for Heinz products that make it possible to achieve a major milestone like 150 years, but also the partnerships that have been fostered with great companies that use our products to complement their own,” Shalabh Atray, CMO of Kraft Heinz Australia said.
The campaign is rolling out on social media on May using the taglines “The burgers are better with you” and “You’ve got us covered.”
“It’s not often you get to wish a company ‘Happy Birthday’ for making it to 150 years. Heinz Tomato Ketchup goes perfectly with a Four’N Twenty Pie, and we were only too happy to participate,” Anand Surujpal, GM marketing and innovation at Patties Foods, said.
“Heinz Tomato Ketchup is an ideal addition to a Hungry Jack’s burger and we wish Heinz a very Happy 150th Birthday,” Claudia Cullen, director of brand at Hungry Jack’s, said.
Early this month, Heinz celebrated its anniversary at the Marvel Stadium in Melbourne. it partnered with Collingwood Football Club as it became the “Official Sauce of the Hot Pies” earlier in 2019. The iconic food brand attempted to hit a world record at the event by having the most people to sing “Happy Birthday” in one venue.