P&G releases organic Tampax and Always ranges

FMCG giant Procter & Gamble (P&G) has turned its sanitary products Tampax and Always into organic ranges.

Tampax PURE is the brand’s first 100% organic cotton core tampon, with the applicator made from 90 per cent plant-based material. Always PURE pads
are made with a sustainably sourced cotton top layer, an absorbent wood cellulose and gel core.

Both products are free from dyes, fragrances, and chlorine bleaching unlike typical sanitary products in the supermarkets.

“I’ve tried lots of tampons, researched them, talked about them, designed them – I’ve done it all. In speaking with thousands of tampon users in the last several years, it was clear that there was still a big unmet need in the natural menstrual category – an option that worked well,” said Amy Krajewski, section head global Tampax research & development.

“Many people using current options are settling, and don’t even realize it because they go on autopilot with so many other decisions to make every day. When we set out to create Tampax PURE, we took our time to develop a tampon that is not only made with a 100 per cent organic cotton core, but that also provides Tampax protection. Users can feel good about the ingredients, and trust that our product works,” said Krajewski.

The FMCG giant will donate one pad or tampon to those in need for every Tampax PURE or Always PURE pack bought in stores or online.

“We will donate one pad or tampon to those in need, continuing our 35-year mission to end period poverty by partnering with Feeding America and other organisations across the US to get period products to those who need them,” added Krajewski in a statement.

Tampax and Always PURE are currently available nationally at US retailers and online shops.

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