Priceline expands partnership with IRI to deliver improved range

Market research company IRI announced a significant expansion to its partnership with Priceline on Monday morning which will help the pharmacy deliver an improved range for customers.

Priceline will use IRI technology to support category management and improve planning and collaboration with supplier partners, which will ultimately lead to improved range, convenience and price for Priceline customers.

“I am very pleased that we are able to announce our expanded partnership with IRI,” David Ginsberg, head of buying for Priceline said in a statement.

“We already have a good understanding of our Priceline customer, however joining forces with a global leader in big data and analytics will allow us to further strengthen our knowledge and, more importantly, improve their experience when shopping in our stores.”

Paul Hinds, managing director Asia Pacific for IRI, said the partnership will find new ways to “delight and engage” Priceline customers.

“This partnership will augment our knowledge and result in better and faster decision making,” Hinds said.

“Together with our supplier partners, we will have a more holistic view of our customers and be able to better anticipate and cover their current and future needs.”

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