IRI Archives - Inside FMCG

mobile food

Closing the m-commerce gap with mobile-ready images

SPONSORED: Limited screen real estate poses a number of challenges to brands.

TerryWhiteChemmart

Pharmaceutical industry’s stronger landscape

IRI says the merging of pharmaceutical companies give consumers a clearer industry picture.

aldi

The polarisation of ‘value’ for shoppers

‘Value’ now encompasses both high and low, as shoppers seek lifestyle benefits and quality.

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