IRI Archives - Inside FMCG

Orchestrating the collaboration imperative

SPONSORED: Advanced collaborative technology platforms create a North-Star vision that allows partners to collaborate more effectively.

The best of both worlds – panel and shopper loyalty data

SPONSORED: Find out how one IRI client used panel with shopper loyalty data to find out which customer segments were driving sales.

Unilever’s new marketing innovation tool inspired by Tinder

‘Idea swipe’ was developed by Unilever to allows users to make marketing decisions faster.

Priceline expands partnership with IRI to deliver improved range

Priceline aims to deliver improved range, convenience and price through expanded partnership.

Closing the m-commerce gap with mobile-ready images

SPONSORED: Limited screen real estate poses a number of challenges to brands.

Pharmaceutical industry’s stronger landscape

IRI says the merging of pharmaceutical companies give consumers a clearer industry picture.

The polarisation of ‘value’ for shoppers

‘Value’ now encompasses both high and low, as shoppers seek lifestyle benefits and quality.

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