IRI Archives - Inside FMCG
SPONSORED: Advanced collaborative technology platforms create a North-Star vision that allows partners to collaborate more effectively.
SPONSORED: Find out how one IRI client used panel with shopper loyalty data to find out which customer segments were driving sales.
‘Idea swipe’ was developed by Unilever to allows users to make marketing decisions faster.
Priceline aims to deliver improved range, convenience and price through expanded partnership.
SPONSORED: Limited screen real estate poses a number of challenges to brands.
IRI says the merging of pharmaceutical companies give consumers a clearer industry picture.
‘Value’ now encompasses both high and low, as shoppers seek lifestyle benefits and quality.