IRI Archives - Inside FMCG

Unilever’s new marketing innovation tool inspired by Tinder

‘Idea swipe’ was developed by Unilever to allows users to make marketing decisions faster.

Priceline expands partnership with IRI to deliver improved range

Priceline aims to deliver improved range, convenience and price through expanded partnership.

Closing the m-commerce gap with mobile-ready images

SPONSORED: Limited screen real estate poses a number of challenges to brands.

Pharmaceutical industry’s stronger landscape

IRI says the merging of pharmaceutical companies give consumers a clearer industry picture.

The polarisation of ‘value’ for shoppers

‘Value’ now encompasses both high and low, as shoppers seek lifestyle benefits and quality.

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