IRI Archives - Inside FMCG
‘Idea swipe’ was developed by Unilever to allows users to make marketing decisions faster.
Priceline aims to deliver improved range, convenience and price through expanded partnership.
SPONSORED: Limited screen real estate poses a number of challenges to brands.
IRI says the merging of pharmaceutical companies give consumers a clearer industry picture.
‘Value’ now encompasses both high and low, as shoppers seek lifestyle benefits and quality.