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IRI Archives

Navigating data deprecation

The deprecation of data will, without question, be disruptive to marketers over the short term, writes IRI.

A new twist on privacy: planning for a post-cookie world

Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS.

Plastic pollution in 2021

Plastic has a bad reputation, and many think we would be better without it.

A healthier new normal

IRI's latest research report ‘A Healthier New Normal’ explores the shift from ‘Hygiene’ to ‘Holistic Health’.

How well do you know the ‘pandemic’ shopper?

Successful brands and retailers need to be able to differentiate their customer types and quantify their sales contribut...

Redefining everyday beauty

The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segment...

The Easter trading recovery

Total Easter Chocolate sales are currently worth about $226 million in Australia, however the segment is currently in va...

How to win in the new look marketplace

Optimising shared growth potential will be augmented if all parties play within the retailer’s framework, collaborate on...

The blueprint for growth in 2021

Prioritise pricing, promotions, assortment and innovation, advises IRI.

2020 trends review

five key trends that have been accelerated in 2020 and will continue to grow next year.
home cooking

The revival of home cooking

Pre Covid-19, shoppers were driven by key macro trends including convenience and ethical consumption, but now consumers ...

Covid-19 can’t keep us down – the effect and the recovery

The Petrol & Convenience channel has been significantly impacted by the restrictions imposed due to Covid-19.

The Flexitarian impact on the frozen aisle

Flexitarianism, or intentionally reducing the number of meat-based meals one eats per week, has seen a significant rise ...

Wrapping up Summer 2019: A Grocery Trend Report from IRI

SPONSORED: Justin Nel, lead consultant at IRI recaps the three hottest grocery and summer entertaining trends from 2019.

Keeping shoppers happy with loyalty data

SPONSORED: Understanding the behaviours behind your most valuable shoppers becomes a simple task with loyalty data.

Orchestrating the collaboration imperative

SPONSORED: Advanced collaborative technology platforms create a North-Star vision that allows partners to collaborate mo...

The best of both worlds – panel and shopper loyalty data

SPONSORED: Find out how one IRI client used panel with shopper loyalty data to find out which customer segments were dri...

Unilever’s new marketing innovation tool inspired by Tinder

'Idea swipe' was developed by Unilever to allows users to make marketing decisions faster.

Priceline expands partnership with IRI to deliver improved range

Priceline aims to deliver improved range, convenience and price through expanded partnership.

Closing the m-commerce gap with mobile-ready images

SPONSORED: Limited screen real estate poses a number of challenges to brands.