Coca-Cola Energy to hit Australia later this month
Soft drinks giant Coca-Cola Australia will release Coca-Cola Energy
across the country at the end of the month
The new energy drink, which launched in Europe in April,
contains caffeine and guarana extracts and is also available in a no-sugar option.
The new beverage is targeted at young adults aged 18 – 39 years and
will be available in 250-ml cans.
“We’re launching Coca-Cola Energy with and without sugar and we’ll continue to expand and diversify our range of products to offer Aussies a wider choice of drinks,” Coca-Cola Australia’s marketing director, Lucie Austin said.
“We think it will appeal to busy people on the go who are looking for an extra energy kick with a great Coca-Cola taste.”
The beverage was launched earlier this year in markets including Spain, Hungary, and Great Britain and will roll out in more countries throughout 2019.