Coca-Cola Australia unveils first TV ad to promote recycling
Coca-Cola Australia has unveiled a new TV commercial, which will go live this Sunday, introducing consumers to its 100 per cent recycled plastic bottles.
The new ad also encourage customers to recycle every bottle that they use, through an animation that shows a collective effort can make a big difference.
The TV ad shows a lady bird on a mission to put an empty Coke bottle into a recycling bin, but since she can’t do it alone and an army of ants comes to the rescue. “With a little help, we can make a big change. Our bottles are now made from 100 per cent recycled plastic. Thanks for recycling!” the ad states at the end.
Coca Cola has previously committed to making all its bottles 600ml and under from recycled plastic by the end of 2019, as part of its pledge to reduce plastic waste.
Coca-Cola said Australia will be the first country to unveil all Coke Classic bottles, 600ml and under, in 100 per cent recycled plastic.
“We are the largest drinks company in Australia and we have a responsibility to help solve the packaging problem. Coca-Cola in Australia has made a significant commitment to investing in recycled plastic but there is more to do. Australians help every time they recycle a drink bottle,”
director for sustainability at Coca-Cola Australia, Christine Black, said.
“We want to see a strong, viable recycling industry in Australia and we can play our part by encouraging Australians to recycle and then to use recycled plastic in our bottles wherever we can. By recycling as often as possible, Australians can help us to use recycled plastic in our bottles. When a company as large as Coca-Cola combines our marketing expertise to encourage recycling with a commitment to using recycled plastic, our plastic bottles can become bottles again and again.”
The new Coca-Cola ad will be shown at the Sydney Cricket Ground during the three upcoming games.
Coca-Cola Australia’s and Coca-Cola Amatil’s said they are both committed to encouraging consumers and businesses to recycle. They pledged to reducing waste by 2030. In April, the soft drinks maker announced its largest ever investment in recycled plastic bottles, including Coca-Cola, Fanta, Sprite, Powerade, Pump and Mount Franklin.