Snacks and soft drink companies are set to benefit from Australians’ preference to watch the footy finals at home according to shopper insight agency Snooper.
According to the agency’s research, two-thirds of Aussies plan to watch the game alone or at someone else’s house in groups of under 10 people.
“Snacks actually figured more prominently than alcohol for those hosting their own footy finals functions. 70 per cent of our Snoopers planned to buy chips, and 60 per cent dips,” Snooper CEO Laurie Wespes said.
“Given that soft drinks were planned to be bought by 75 per cent and juice by 26 per cent – whether as mixers or alcohol alternatives – and mostly bought in supermarkets, this is obviously an opportunity for supermarket retailers and brands to increase their off location displays around footy finals, and to make them cross-category occasion-based rather than single product.”
A third of those staying in will have a fun event such as a BBQ, providing a good opportunity for supermarkets and convenience stores. About 44 per cent of shoppers want to buy BBQ items like sausages, 38 per cent plan to buy pies and sausage rolls and 32 per cent are opting for pizza and burgers.
While some footy finals hosts are eyeing gourmet options.
“We had quite a few people saying that footy finals were an opportunity to up the BBQ ante and provide something creative and gourmet to impress their friends. This says to us here at Snooper that retailers and brands have
an opportunity to promote things like Angus Beef pies. And to co-merchandise BBQ components together such as sausages, sauces and breads, like US retailers have been doing for NFL and college football ‘tailgate’ parties in the past decade.”
Food sales surge during Footy Finals traditionally in the convenience category since they are easy to prepare. Shareable and single serve packs are good opportunities for brands and retailers to bank on during this season in Australia.