The food giant unveiled the new campaign on social media this week and will be hitting TV screens next week. ‘Moments That Shape The Game’ centres on consumers enjoying Arnott’s Shapes while watching the football and rugby matches in Australia and New Zealand.
“We are excited to release our first major piece of creative work in partnership with the Publicis Groupe. We look forward to getting behind Australia and New Zealand’s fever and passion for football season finals, enhanced by their love of Arnott’s Shapes,” said David McNeil Campbell Arnott’s VP Marketing Asia Pacific and Global Brands.
“When you have an iconic brand like Arnott’s Shapes getting behind such an iconic moment in our ANZ culture, there’s really only one responsible approach… And that’s to have fun with it!” added Rebecca Carassco, deputy ECD.
Campbell Arnott’s ad agency Publicis Groupe joined the FMCG giant onboard in March 2018. It currently handles all communication requirements across the Campbell Arnott’s marketing mix, including creative, strategy, media planning and buying, PR and shopper marketing.