BP pulls M+ rated magazines from shelves
Fuel retailer BP Australia has pulled M+ rated magazines from its 350 stores following calls from an activist group to stop stocking publications that sexualise young girls.
Collective Shout, a movement against the objectification of women and the sexualisation of girls, alerted the retailer to sexualised covers on Twitter.
BP confirmed that People and The Picture magazines, published by Bauer, will be pulled from shelves, following in the footsteps of convenience store chain 7-Eleven which stopped selling the magazines in its 700 stores.
“We’ve consulted with the business and can confirm that M+ rated magazines will no longer be stocked at our 350 company owned stores across Australia. R rated magazines have never been stocked in our company owned stores,” BP Australia posted on Twitter on Monday.
Last month, 7-Eleven CEO Angus McKay said that he had personally written to all franchisees and store managers asking for the removal of these magazines.
“Once the nature of these magazines was brought to our attention, before your organisation contacted me, we made a stock recommendation change,” McKay said in response to Collective Shout.
“I would acknowledge we should have been more across the nature of these magazines and taken action earlier. That said, once the team were made aware of the material they acted and changed our recommended range quickly.”
Collective Shout is now calling on Coles to remove the publications from shelves.
“The display and sale of pornographic magazines in the public space creates a hostile environment for women and girls,” campaigns manager Melinda Liszewski said in a statement.
“We urge other retailers selling these magazines – such as Coles Express – to follow the example set by 7-Eleven and BP and cease the sale of ‘unrestricted’ pornographic magazines immediately.”
Rival supermarket Woolworths stopped ranging M rated magazines approximately two years ago.
Inside FMCG contacted Coles to ask whether it was considering removing these magazines from shelves but did not receive a response ahead of publication.