Supermarket giant Coles is trialing on-demand alcohol delivery, by extending its partnership with third party delivery platform Uber Eats to include a number of Liquorland outlets.
The retailer introduced its liquor offering to the platform during the first quarter of FY20, to improve its convenience offer for customers.
A spokesperson for Coles told Inside FMCG on Tuesday that the move is part of Coles commitment to make life easier for customers.
“By partnering with Uber Eats we’re able to offer our customers even greater convenience, not only saving them time but assisting customers who find it difficult to visit our stores or transport heavy items home,” the spokesperson said.
Customers can choose from nearly 60 Liquorland products on the Uber Eats app, including beer and cider, wine, spirits, non-alcoholic drinks and snacks.
Currently about 20 Liquorland stores in Victoria are taking part in the trial, including Camberwell and Northcote, but if the response from consumers is positive more stores will be added.
Coles first began trialling the delivery of ready-to-eat and ready-to-heat ranges from its Pagewood (NSW) supermarket in January, before expanding to more stores and widening the range of goods to include everyday grocery staples.