Woolworths shoppers will soon be able to have products such as washing detergent, shampoo, juice or ice cream delivered to their door in reusable and refillable containers as part of the retailer’s new partnership with TerraCycle’s circular shopping platform Loop.
Starting from mid 2021, customised and durable packaging unique to each product will be rolled out, delivered in a specially designed reusable shipping tote. After use, the containers can be collected or returned to a Woolworths store to be cleaned, refilled and reused.
FMCG giants such as Procter & Gamble, Unilever, PepsiCo, and Nestlé have already partnered with Loop in the US.
“Our customers are increasingly telling us they want products that are good for them, and good for the planet. We are pleased to be working with innovative partners like TerraCycle to lead the way in offering new and cutting-edge solutions to cut down on plastic waste. Helping bring Loop to Australia is a further step in our long term ambition to reduce our impact on the environment and support a circular economy,” Woolworths general manager of quality, health & sustainability, Alex Holt said.
Loop VP, global business development Anthony Rossi said Woolworths is the perfect partner to bring Loop to Australia, due to its operational scale and commitment to environmental sustainability.
“Together we will help eliminate the idea of waste and bring a better product experience to consumers,” Rossi said.
Loop was announced at The World Economic Forum in January and officially launched in New York and Paris last May 2019. The program has plans to expand in the UK, Canada, Germany and Japan.
Woolworths customers can register their interest in Loop online.