Beverage giant Lion has been serving up its latest alcoholic seltzer innovation at the Melbourne Cup Carnival this week at a bar made almost entirely from recycled plastic.
With the help of recycling organisation, REDcycle and manufacturer, Replas, Lion’s created the Round II bar using thousands of pieces of recycled plastic.
Furniture and barriers were created using a mixture of post-industrial plastic like car bumpers and about 13,500 pieces of post-consumer soft plastic waste including plastic bags, lolly wrappers and shrink wrap were used for beer packaging.
“The impact of single-use plastics on the environment is a key concern at Lion so we are always looking for new, innovative ways to repurpose this resource and promote the circular economy,” Lion’s head of sustainability, Libby Davidson said.
“The concept was developed by a group of our own people from different teams across the business during a lunchtime sustainability hackathon. Not only does this reinforce the power of diversity, it’s also a great example of what a company can achieve if you empower your people to share ideas and really make a difference beyond the bottom line.”
The eco-friendly pop-up created a buzz around Lion’s sparkling alcoholic seltzer, Quincy, which launched in recent weeks.