Ever since the early days of the consumer internet, at the turn of the century, optimistic forecasters have been talking about “the internet fridge”: a smart refrigerator that keeps track of its contents and can automatically re-order products when stocks are low. Two decades later, we still don’t have this internet fridge but the dream lives on, because consumers want even more convenience, more efficiency and less friction with their shopping, especially for FMCG products. Here are five
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