Beverage company Mojo Kombucha has launched an ‘Activated’ range and packaging refresh to coincide with the brand’s 10th year in business.
The fresh packaging is designed to show the product’s authenticity and brand philosophy by highlighting the traditional brewing process.
The company said it wants to clear up consumer confusion about kombucha by emphasising its ‘always chilled, always living’ proposition.
“Mojo has always been about helping Australians understand gut health and our new packaging is an extension of the education work we’ve been doing since we first launched a decade ago,” Anthony Crabb, CEO and founder of Organic & Raw Trading Co. said.
“Mojo has always followed authentic fermentation methods – not taking any shortcuts so only the best possible kombucha makes it to the bottle. We felt the time was right to address some of the misconceptions around kombucha and empower health conscious Aussies to make more informed choices.”
Mojo’s ‘Activated’ range is available in Passionfruit, Ginger, Mango Lime, Raspberry Blueberry, Turmeric Ginger and Strawberry Hibiscus flavours and has less sugar and no artificial sweeteners.
Mojo Kombucha is available nationally at Woolworths, Coles, independent supermarkets and health food outlets.