This week’s product news sees a chocolate wafer brand embrace coconut flavour and a drinks company rolls out probiotic shots. Read on for Inside FMCG’s roundup of the latest industry product news.
Kinder Bueno Coconut rolls out for a limited time
Chocolate brand Kinder Bueno has added a coconut flavour to its chocolate bar range for a limited time. The crispy treat adds to the Kinder Classic, White and Dark Bueno range. Kinder Bueno Coconut is encased in white chocolate and coconut milk with coconut flakes. It is available in 7-Eleven, Coles Express, Big W, BP, WW Petrol, Caltex and independents from July.
Sunfed rolls out meatless bacon in NZ
Kiwi company Sunfed has launched Boar Free Bacon in New Zealand supermarkets. It tested the product with consumers at Auckland’s big meat festival, Meatstock, earlier this year. The meatless product is made from water, pea protein and olive oil with the bacon colour coming from fermented red rice.
“It sizzles like bacon, it has that classic bacon smell. When you bite into it, it gives you the full bacon experience,” said Shama Sukul Lee, CEO & founder of Sunfed.
Sunfed Boar Free Bacon is now sold in Countdown supermarkets nationwide and South Island through Foodstuffs stores of New World, Pak’n Save and Four Square.
MOJO Kombucha unveils probiotic shots
Probiotics drink company MOJO Kombucha has created MOJO Kombucha Gut Shots. The low-sugar shots can be added to smoothies, blended with juices or consumed straight from the bottle. The Gut Shots have been developed through a fermentation process and contain no added processed sweeteners. The brand brewed two flavours: Berrytown, a blend of raspberries, blueberries and strawberries; and Ginger Spice, with pure organic ginger juice. MOJO Gut Shots are sold at selected Woolworths stores for RRP $3.50 (55ml bottle).
Nudie Juice bridges gap between consumers and farmers
Drinks brand Nudie Juice has stamped QR codes on each juice bottles to help connect customers to orange farmers. It launched a series of video stories of the farm and farmers, including Griffith farmer Frank Violi, who said 2020 is the worst year ever and other farmers switching to selling water to keep afloat.
“When the crop is low, it’s not worth putting the water on the crop as farmers get more money from selling the water than they would from growing their crop and that’s before they even buy fertilisers,” Violi said.
Nudie Juice predicted a lower supply of orange juice this winter. Nudie’s head of brand marketing, Brooke Parker, said some fruit growers already lost over 40 per cent of their crops.
“We deal with growers around the Riverina, Sunraysia and Riverland areas of Victoria and NSW. All of these growers have been impacted to some degree and are feeling the financial strain. We are committed to continuing to manufacture nudie juice from 100 per cent juice sourced from Australian farmers,” Parker said.
Always Discreet rolls out at supermarkets
P&G’s Always has launched a range of incontinence products in Australia. Always Discreet includes liners, pads and underwear, specifically designed for bladder leaks.
The absorbent core turns urine to gel, to help remove wetness and odour.
“With more than two thirds of Aussie women experiencing bladder incontinence at some stage of their life, we wanted to provide a line of effective incontinence liners, pads and underwear to support women, so they can feel more confident and comfortable going about their daily lives.,” Always Discreet Brand Director, Zulfiqar Mahar, said.
Always Discreet products are sold for RRP A$5.99 in select pharmacies and all major supermarkets.