Australian supermarket IGA has evolved its Priority Shop offering and extended its delivery service to eligible frontline healthcare workers by partnering with ride sharing companies, such as Ola and Uber.
This move comes after IGA last week launched its home delivery service, IGA Priority Shop, to provide the elderly, vulnerable or isolated essential grocery packs straight to their doors.
IGA partnered with St Vincent’s Hospital Sydney to provide 30 healthcare professionals a Priority Shop pack with essential products every week for a month to thank the frontline workers at the hospital.
“Supporting local communities is at the heart of what each of our 1,400 independently owned and operated IGA stores across the country do, which is why it was clear that we needed to open up this service for those who are working on the frontline during this pandemic. We hope it provides some
relief for these workers,” said Scott Marshall, CEO Metcash Food.
IGA also announced its partnership with various businesses including Ola and Uber, with more to come in the future as it bolster their current
“IGA will continue to support its local communities with its Priority Shop boxes for those who have no support and are unable to access essential items. We’re pleased to be able to make our Priority Shop offering accessible and available to more Australians,” Marshall said.
He reassured consumers that IGA retailers are also “working extremely hard to keep shelves stocked with the products everyone needs over Easter as well as ensuring stores are as safe as can be for staff and customers”.
“We’ve implemented a number of measures to keep staff and customers safe including additional cleaning of all common touch points, one-way aisles in some smaller stores and introducing shopper limits to make sure that social distancing guidelines can be achieved. IGA’s network of stores are truly in a unique position to help locals, and we will continue to work tirelessly to support our local communities,” Joseph Romeo, IGA retailer and chair of the IGA National Retailer Council said.
There are four IGA Priority Shop packs, including The Essentials, Pantry Plus, Dog Pack and Cat Pack, to cover all the essential needs of Australian families.
The Essentials pack includes milk, bread, butter, eggs, cereal, toilet paper, fresh fruit, fresh vegetables and soup; Pantry Plus includes The Essentials Pack items plus tea bags, instant coffee, cheese, rice, pasta, pasta sauce, red meat, Chicken and/or pork, chocolate block, sweet biscuits, frozen meal for one, long life juice, canned seafood, tissues, toothpaste, soap bar; while the Dog and Cat packs include wet and dry food.
IGA said pricing for each pack depends on the stock and brand availability per retailer and the final price will be confirmed with the customer on purchase. Products may also be substituted and due to the current demand, there may be some products that are not able to be delivered.