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Former PepsiCo CEO to lead Frucor Suntory

Japanese-owned beverage company Frucor Suntory has appointed former PepsiCo boss Darren Fullerton as chief executive for Australia and New Zealand.

The beverage company, which is headquartered in Auckland, New Zealand, manufactures, markets and distributes a range of fruit juices, energy drinks, waters and soft drinks, and is best known for the V energy drink which is sold across international markets.

Fullerton takes up the role on Tuesday bringing extensive experience from the beverage industry in Australia, including 18 years at PepsiCo covering multiple roles.

Most recently Fullerton led Winc, a market leader in office products and business solutions.

Darren Fullerton, Frucor Suntory CEO

“It’s truly an honour to be joining the Frucor Suntory team and to be able to play a part in the next incredible chapter of a business I have always had great respect for,” Fullerton said in a statement.

“Strong brands, a vibrant culture, and a thirst for success are hallmarks of most successful businesses – and I look forward to building on these inherent strengths at Frucor Suntory.”

Frucor Suntory employs 1000 people across Australia and New Zealand and produces more than 20 million cases of drinks a year at its South Auckland manufacturing plant.

Fullerton takes up the Sydney-based role on Tuesday April 14.

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