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From the ground up: Vegan cheese business flies high stateside

Grounded Cheese co-founders Veronica Fil and Shaun Quade In 2019, we saw the plant-based meat segment boom, with innovative start-ups bringing new products to market and, while 2020 spells further growth, we are already seeing plant-based innovation ramp up in other areas. Veronica Fil and partner Shaun Quade are the team behind Grounded cheese, a vegan cheese product that stemmed from the kitchen of their fine dining restaurant in Melbourne and has since attracted a $300,000 investment and roll
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