Australian coffee brand Campos has brought its hand-crafted, signature coffee blend to 990 Woolworths stores nationwide.
The AICA 2020 Roaster of the Year has launched 500g packs of coffee beans at the supermarket giant to meet consumer demand for specialty coffee.
“Australia is a specialty coffee drinking nation. There is no other population so wedded to high quality beans. It is only recently that the same quality coffee has become conveniently available to this population through progressive grocery stores,” Will Young, founder of Campos Coffee, said.
“Our quality for the Superior rests at 86 to 86.5 (on the 100 point Coffee review scale) — I doubt there’s anywhere in the world where you could buy a level of bean this high in a nationwide grocery store.”
Young said that while COVID-19 has halted travel, Campos has the supply chain that can endure this.
“We have the amazing relationships which can survive, and this is also such a boon for the farmer during tough times.”
Young told Inside FMCG that while the focus is on coffee beans for the moment, there could be an extension to the range in future.
“It will be for Beans just for now; the near-term focus is on Superior Blend but other coffees could follow in the future,” Young said.