Brownes Dairy has launched ProGo, a high-protein dessert, in an effort to revitalise the chilled dessert category.
The launch comes at a time when the chilled dessert category is experiencing strong growth in protein products but limited innovation from heritage brands.
ProGo contains 17 grams of dairy protein per serve and has no added sugar, is gluten-free, and features all-natural colours and flavours.
“The growing demand for convenient ways to boost protein intake has brought people back to dairy, so we developed our new high-protein ProGo to deliver in the desserts space,” said Brownes Dairy head of marketing Nicole Ohm.
The company has combined its decades of nostalgic brand equity with modern wellness lifestyles to create the new product.
“By taking an iconic brand like Yogo and reformulating it to be both highly functional and delicious, we’re aiming to attract health-focused millennials and Gen Z to the category,” said Ohm.
Brownes Dairy’s ProGo Choc is available at independent retail stores, Coles, and Woolworths.
