Coke cosmetics: Soft drinks giant launches makeup collection with Morphe

Coca-Cola has teamed up with beauty brand Morphe to launch a new makeup collection.

Different to Morphe’s usual partnerships with famous beauty gurus such as Jaclyn Hill or Jeffree Star, the co-branding with Coca-Cola has marked one of the brand’s biggest collaborations.

Called Thirst for Life Collection, the new beauty line will feature products designed with Coca-Cola’s label, including lip glosses, an eyeshadow palette, highlighters and brushes.

“The Thirst For Life Artistry Palette, in particular, was inspired by the full experience of drinking a Coca-Cola – from the green glass of the bottle, to the blues of ice, to the colours of the actual liquid beverage,” the company said in a statement. 

Morphe is not the first beauty brand to collaborate with Coca-Cola. The US soft drink brand teamed up with The Face Shop to launch a beauty collection in South Korea.

The Morphe x Coca-Cola Collection was launched on June 18 with all products priced under US$30.